# How a chatbot doubled student numbers for the SpeakEasy language school

> SpeakEasy case study: a marketing chatbot doubled the language school's student numbers and cut teacher workload by 40%.

HTML version: https://darobots.com.ua/en/blog/how-a-chatbot-doubled-students-for-speakeasy
Company: Darobots (https://darobots.com.ua)

Published: 2026-05-06

## In short

- The Darobots Telegram bot became the first point of contact for the SpeakEasy language school and replaced the work of three managers.
- Trial lesson conversion grew from 28% to 61%, and new student numbers doubled on the same ad budget.
- Request handling time dropped from 4 hours to 2 minutes, manager workload fell by 60%.
- Speed decides it: applicants usually contact 3-5 schools at once and the first to reply gets the student.

## Client and Context

SpeakEasy is a language school with five branches in Kyiv and an online format. Before automation, managers processed requests manually: replying on Instagram Direct, calling, and logging entries in a Google spreadsheet.

> **Where the School Was Losing Money**
>
> Average response time to a request was 4 hours. Up to 40% of leads went cold and never made it to a trial lesson.

Task: cut request processing time and increase trial-lesson conversion.

## What Darobots Built

We built a Telegram bot that became the first point of contact for prospective students. The bot works 24/7 and does the work that used to require three managers.

- **Client:** I want to learn English. Where do I start?
- **SpeakEasy:** Hi! I suggest a 12-question mini-test - we’ll figure out your level in just a few minutes
- **Client:** Sure, let’s do it
- **System:** Assessing your level based on your answers…
- **SpeakEasy:** Your level is B1. I found two groups: Tuesday and Thursday at 7:00 PM offline, or Mondays online
- **Client:** Online works better for me
- **System:** Checking teacher availability…
- **SpeakEasy:** You’re booked for a trial lesson on Monday at 7:00 PM. I’ll remind you 24 hours before and 1 hour before it starts

Features:

- automatic language-level assessment through a 12-question mini-test;
- group matching by level, schedule, and format (offline/online);
- online booking for a trial lesson with date and time selection;
- reminders 24 hours and 1 hour before the lesson;
- feedback collection after the trial lesson;
- automatic handoff of "hot" leads to a manager.

## Technical Implementation

Darobots integrated the bot with the school’s [CRM system](/crm) and teachers’ Google Calendar. When a student picks a time, the bot checks availability in real time and creates the event automatically. The manager sees the new lead already complete with test results, chosen group, and confirmed time.

## Results After 4 Months

- **61%** trial-lesson conversion
- **2x** more new students
- **2 min** request processing time
- **-60%** manager workload

Trial-lesson conversion grew from 28% to 61%, thanks to instant replies and convenient booking. The number of new students doubled on the same ad budget, request processing time dropped from 4 hours to 2 minutes, and managers now focus on complex cases and sales.

## What Made the Project Successful

The key factor was speed. Someone looking for English courses usually sends a request to 3-5 schools at once. Whoever replies first gets the student. Darobots’ bot responds within seconds, walks the person through the whole journey, and books the lesson while competitors haven’t even seen the message yet.

> **Conclusion**
>
> For language schools and education projects, a chatbot isn’t just a convenience. It’s a competitive advantage that directly affects the number of students.
> 
> Darobots builds chatbots for education projects with integration into CRM, calendars, and payment systems - details in the [SpeakEasy case study](/cases/speakeasy). Tell us about your school, and we’ll propose a solution.

## Request a project or a free AI audit

https://darobots.com.ua/en/#contact