# A loyalty program in a Telegram bot: the ChestVape case with +130% repeat purchases

> ChestVape case study: a loyalty program in a Telegram bot delivered +130% repeat purchases. Bonus mechanics, QR cards and cashback.

HTML version: https://darobots.com.ua/en/blog/telegram-loyalty-program-chestvape-case
Company: Darobots (https://darobots.com.ua)

Published: 2026-03-24

## In short

- Darobots moved the ChestVape retail chain's loyalty program from paper cards into a Telegram bot with a QR card and a customer account.
- Repeat purchases grew by 130%, and 2.3 times more customers returned within 30 days of their first purchase.
- In the first 3 months 5,800+ active members joined the program, and regular customers spend 22% more per order.
- The bot is integrated with the store POS: points are credited automatically and campaigns target segments instead of everyone.

## Client and Context

ChestVape is a chain of vape shops in Ukraine. Before working with Darobots, its loyalty program ran on paper cards and manual tracking in spreadsheets. Customers didn’t know their points balance, cards got lost, and promotional offers only reached people who physically walked into a store.

The task: move the loyalty program into a Telegram bot and make it convenient for customers and transparent for the business.

## What Darobots Built

We built a full-featured Telegram bot with a loyalty dashboard that replaced the paper cards and manual tracking.

- **Client:** How many points do I have?
- **System:** Checking balance in the POS system…
- **ChestVape:** Your card has 340 points, tier: Silver
- **Client:** I want to redeem them on a purchase
- **ChestVape:** Show this QR code at checkout - points will be redeemed automatically
- **System:** Recording the purchase and accruing cashback…
- **ChestVape:** Thanks for your purchase! Balance: 145 points. 2 more purchases to reach Gold tier
- **Client:** What do I get with Gold?
- **ChestVape:** Higher cashback on every purchase and personalized offers

Features:

- a digital bonus card with a QR code for every customer;
- automatic point accrual after purchase (QR code scan at checkout);
- a personal account: balance, purchase history, program tier;
- push notifications about promotions and personal offers;
- a referral system: "bring a friend, get bonus points";
- an admin panel for managers: stats, manual point adjustments, bans.

## The Technical Side

Darobots integrated the bot with the stores’ point-of-sale system - the balance updates automatically after every transaction.

> **Segmented Broadcasts**
>
> Managers see customer activity in real time and can launch a targeted campaign by segment - for example, "customers who haven’t purchased in 30+ days".

## Results After 6 Months

- **+130%** repeat purchases
- **2.3x** more returns within 30 days
- **5,800+** loyalty program members
- **+22%** average order value of repeat customers

130% growth in repeat purchases is the key result of the project. 2.3x more customers returned within 30 days of their first purchase, 5,800+ people became active program members within the first 3 months, and the average order value of repeat customers grew 22% compared to new customers.

## What Made This Project Successful

The key difference is personalization. Instead of a mass "one offer for everyone" blast, the bot sends relevant offers at the right moment. A customer who bought a specific product gets an offer for a related item - not a generic discount that everyone ignores.

> **Conclusion**
>
> A loyalty program in a Telegram bot isn’t just a "digital card". It’s a customer retention tool with measurable results.
> 
> Darobots builds loyalty bots for retail, HoReCa, beauty, and other industries - like in the [ChestVape case](/cases/chestvape). Tell us about your challenge - we’ll calculate what it could mean for your business.

## Request a project or a free AI audit

https://darobots.com.ua/en/#contact